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    June 23

    キャンペーンというもの

    企業キャンペーンってありますよね?
    これは、商品の販売促進や、企業のPRのために行うものです。

    ひとつの企業ではなくて業界としてのキャンペーンですが、「誕生石を身につけると幸せになる」とふれこんだアメリカの宝石業界の活動、これは生活に根付かせることに成功したキャンペーンの一例です。

    ただ普通にモノを販売するのではなく、消費者に欲しいと思わせる努力をすること。
    これがポイントなわけです。

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